Overview

Small and midsize businesses (SMBs) will get access to the cloud solutions and resources they need to power digital transformation with the opening of Oracle’s first Digital Hub in Australia, based in Sydney. The new facility, one of five Digital Hubs set to open in Asia Pacific, highlights Oracle’s commitment to better serving the midsize market in the new cloud economy. Australia’s new Digital Hub, part of a global network of best practice centres for SMBs, will help small and midsize businesses leverage Oracle Cloud solutions to streamline operations, boost innovation and gain a platform for growth.

The hub will house Oracle’s new digital sales team and focus on helping more midsize organisations transition to the cloud quickly and easily. With a distinctive Australian feel, and exuding the energy of a start-up, the team will provide timely, personalised and effective support to customers, using the latest collaboration tools, techniques and technologies to transform the buying experience. 

Rob Willis, managing director, Oracle ANZ, said: “The cloud is making IT much more accessible; you just need a computer or a mobile phone app to take advantage of it. More than that, it has incredible transformation potential for small Australian businesses. For instance, we are seeing the cloud enable smaller organisations to use technology to streamline business processes, gain access to an easy-to-use platform for innovation, and digitise their customer experience. Simply put, our SMBs are able to do things they have never been able to do before.”

Customers who want to buy entirely online can utilise the click-to-buy Oracle Accelerated Buying Experience. In addition to the simplified buying experience, Oracle’s Digital Hubs will provide a complete suite of cloud applications, platform, and infrastructure services as both standalone services and as bundles. The range of choices empowers small businesses to select solutions that directly address their goals or issues. 

Malcolm Ferguson, Head of Applications for Digital, Oracle ANZ, said: “There are more than 2 million SMBs in Australia, many of whom haven’t worked with Oracle or used cloud before. They now have access to the most modern solutions in the market, available online, direct via the hub and through our expanded end-to-end ecosystem, working with the vast network in ANZ. The increased choice in cloud technology will help accelerate SMB’s ability to innovate and grow more quickly, paving the way for the next big SMB revolution in the country. This solid investment reiterates our strong commitment to Australia.”

Foad Fadaghi, Managing Director, Telsyte said, “Cloud applications are playing a key role in helping Australian SMEs compete and innovate on a global scale and at the same level as much larger organisations. Cloud has quickly become the IT leader’s go-to strategy for rapidly deploying applications, but it is also being used to build transformative products and services to meet customer demands, without the burden and cost of building and managing IT infrastructure.”